There are some things that you can see or experience only at a race track. For Rays, car racing provides the ideal opportunity for them to gain such invaluable experience.
The key to staying ahead of the competition is to keep pushing forward without stopping even momentarily. In a world where being one step, or sometimes even half a step, ahead of the pack has a direct impact on the subsequent results, the racing wheels that support a car's body need to be constantly updated, and the technological capability of the developer to meet the driver's requirements and the speed of development are constantly put to the test. The experience gained is invaluable to Rays, a company where racing wheels and road wheels alike are designed by the same engineers and manufactured by the same machines. Rays always provides the latest specifications by sharing the data and technologies obtained from both racing circuits and roads and by applying the same theories across its entire lineup of racing and road wheels.
Rays believes that new wheels should deliver the highest level of performance based on the best theories available.